Facebook for affiliate traffic: a comprehensive guide

Setting up for your Facebook campaign

Begin with the basics – arm yourself with the essential knowledge and tools in advance to avoid wasting time during the setup and launch of your campaign (use at your own discretion).

Multiple accounts

Due to frequent bans, it’s wise to have several backup Facebook accounts. This way, if one is banned, others can take its place. There are specialized services to purchase high-quality accounts.

Understanding the audience

It’s crucial to research the cultural and economic backgrounds of the target demographic to tailor campaigns effectively.

Knowing Facebook’s restrictions

Facebook maintains stringent advertising standards and shows little tolerance for errors. It’s advisable to thoroughly research Facebook’s requirements and permitted formats before launching campaigns. Investing time in understanding these rules can save you from jeopardizing your account’s reputation and the need to expend resources on acquiring or farming new accounts.

Carefully design your campaign to comply with these guidelines, ensuring your ads receive approval from moderators on the first attempt.

Designing multiple ad creatives

You’ll need multiple versions of creatives for A/B testing and campaign optimization. Feel free to create your own or use Affstore’s free library.

Preparing payment methods

Use geo-specific payment methods, i.e., ensure that your payment cards are valid in both the target region and your account’s region.

Also, maintain a variety of backup payment options. Each account must have a distinct payment method to prevent issues if Facebook bans the account. Reusing a payment method can be flagged as suspicious.

Advanced Preparation Techniques

Once you’re all set with the basic tools and setups, you can proceed with the next stage of preparation.

Account warming

Gradually prepare your Facebook accounts to enhance their credibility and reduce the risk of immediate bans. Preparation includes creating a realistic profile, liking, commenting and sharing other posts, posting non-advertising content, etc.

 

Trackers

Trackers are next-level digital marketing tools that crunch numbers, manage your site’s traffic, and level up your campaigns. They’re key for grabbing all the stats you need to tweak your strategies. These tools come with many advanced features such as cloaking capabilities, A/B testing, anti-bot protections, integration with external services and platforms, tools for editing landing pages and offers, etc.

Trackers are AI-powered, which allows them to process vast amounts of data. Media buyers say that running campaigns without trackers is like playing football blindfolded.

Steps to setting up a tracking system:

1. Login and setup. Log into the tracker, select an affiliate network, and upload your offer link.
2. Postback link. Add a postback link from the affiliate network to record conversion data.
3. Data collection. Configure the collection of conversion data in the settings, which might include tracking requests, completed purchases, or rejections.
4. Traffic source identification. Define the source of your traffic.
5. Parameter configuration. Set up the data transfer from the traffic source to the tracker using parameter tokens, which could be based on the operating system, device type, or service provider.
6. Landing page and link setup. Add a landing page and determine where users will be redirected.
7. Campaign creation. Create and name your campaign, select a source, set the cost per click, and get the campaign URL.
8. Launch. Define the traffic source in the campaign settings and launch.

 

Launching campaigns with Facebook Ads Manager

Proceed to https://adsmanager.facebook.com/ and follow the steps below:

• Access and setup. Log into Ads Manager from a warmed-up account, select your campaign objective, and configure the ad settings.

 

• Audience targeting. Define your audience based on detailed demographic and behavioral data.

 

• Creative and placement. Upload your creatives and choose where your ads will appear.

 

• Select a payment method and link your card. Remember to set a spending limit to keep your spending in check.

 

• Send your campaign for moderation and wait.

 

• Monitoring. Use data from your tracker to adjust campaign parameters in real-time.

 

Conclusion

With these techniques, affiliates can successfully leverage Facebook’s substantial engagement while bypassing the platform’s strict restrictions on sensitive topics like trading. Our affiliates’ experience proves that with the right tools and backups, you can make your Facebook campaigns both effective and compliant, maximizing conversions and maintaining good standing on the platform. Remember to follow the offer traffic rules, and operate at your own discretion.