Contents

    9 min
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    Your guide to Youtube x SEO

    Fact: Youtube is the third biggest social media platform hosting over 2.79 billion monthly active users (MAU)!

    Huge reach and lots of opportunities – but even more competition. So how can you successfully start and grow your Youtube channel as a traffic source?

    Well, lucky for you – you’re about to get all the answers you need.

    Starting Your YouTube Journey

    What does it take to be a good Youtuber? You’d think that making quality videos is the answer. Well, it kinda is – but good videos can only take you so far. Your target audience needs to discover these videos, and hence, you need to attract organic (non-paid) traffic from search engines.

    1. Find Your Niche

    First things first, identify your niche. Do you want to focus on binary options, forex or stocks? “Whatever you do, do it well”. If you’re starting your own Youtube trading channel, you have to understand the product, and more importantly – have your target audience understand it.

    2. Understand Your Audience

    Knowing your audience is crucial. Are they beginners with no trading knowledge looking to make quick money, are they amateurs looking for trading strategies? Understanding your audience will guide your content creation, making it relevant and engaging.

    3. Set Up Your YouTube Channel

    1. Sign in to Your Google Account

    • Visit youtube.com and click “Sign In” in the upper right-hand corner. This will take you to the Google sign-in page.
    • If you already have a Google account, sign in with your credentials.
    • If you don’t have a Google account, click “Create Account” and follow the prompts to register.

    2. Create a New YouTube Channel with Your Google Account

    • Click on your user icon in the upper right-hand corner.
    • In the drop-down menu that appears, select “Settings.”
    • From the Settings page, you can begin the process of creating your new YouTube channel.
    • Click “Create a new channel” under “Your channel.”

    3. Create Your Channel Name

    Make sure your channel name is catchy and relevant to trading.

    After entering the channel name, you may be asked to verify the account via text message or voice call. If prompted, enter the code you receive from the chosen method.

    4. Customize Your Channel

    After verifying your account, you’ll be directed to your channel’s dashboard. From there, you can begin customizing your channel.

    • Navigate to the Customize Channel page.

    • Add basic info

    Basic info includes the language your videos are in, as well as a description and links. Your channel description should clearly communicate what your channel is about.

    • Upload profile picture

    Go to the “Branding” tab where you’ll be able to add your profile picture, banner image, and video watermark.

    • Add a video

    To upload your first video to YouTube, click the “Create” button in the top-right corner and follow the prompts.

    Content Creation and SEO Optimization

    1. Create Engaging and Informative Content

    Content is king. Your videos should offer value, whether it’s tutorials or a review of a trading platform. Always aim to educate, entertain, or inspire your audience. Use simple language that’s easy for any level speakers to understand. Compelling content is the cornerstone of a successful YouTube channel. In the binary options and trading niche, your content should be informative, educational, and engaging. Here are some content ideas to consider:

    • Educational Videos: Share tutorials, tips, and strategies to help viewers improve their trading skills and make informed decisions.
    • Market Analysis: Offer insightful analysis of market trends, economic indicators, and trading opportunities.
    • Product Reviews: Review trading platforms, software, and tools. Highlight their features, benefits, and potential drawbacks to assist viewers in making informed choices.
    • Success Stories: Showcase real-life success stories of traders who have achieved significant results using your recommended products or strategies. Inspire viewers with tangible examples of success in trading.

    2. Optimize Your Videos for SEO

    To make your videos discoverable, incorporate SEO strategies:

    Keywords: Use relevant keywords in your video title, description, and tags. Tools like Google Keyword Planner or YouTube’s search suggest feature can help you find popular keywords in your niche.

    If you’re worried about starting — there’s good news. The current algorithms often favor up and coming YouTube channels. This means that with the right choice of content and keywords, your videos are likely to make the “Recommended” section.

    Example #1:

    Engaging Thumbnails: create eye-catching thumbnails. Your thumbnail should give viewers an idea of what your video is about and entice them to click.

    Example #2:

    Transcripts and Subtitles: adding transcripts and subtitles can boost your SEO as it makes your content accessible to a wider audience, including non-native speakers.

    3. Building a Funnel for Quality Traffic

    a. Leverage YouTube to Drive Traffic

    Your YouTube channel is the top of your funnel. Use calls-to-action (CTAs) in your videos and descriptions to encourage viewers to visit the trading platforms you’re affiliated with. This could be through direct links to the platforms or to a landing page designed to capture leads.

    b. Use a Landing Page

    A landing page is a crucial component of your funnel. Affstore offers you a selection of landing pages and pre-landing pages to choose from.

    Feel free to check them out in the “Promo” section.

    c. Analyze and Optimize

    Use YouTube Analytics to understand what works and what doesn’t. Track your video performance, viewer demographics, and engagement metrics. Similarly, analyze the traffic and conversion rates on your landing page. Use this data to refine your content and funnel strategy.

    Conclusion

    The digital world is constantly evolving, and staying updated with the latest trends and algorithms is key to your success. Engage with your community, collaborate with other creators in your niche, and never stop learning. Remember, with YouTube – the goal is not just to drive traffic but to build a community around your channel and become a trusted voice in the trading world.

    Leveraging YouTube and SEO for affiliate marketing in the trading sector requires patience, creativity, and a strategic approach. By focusing on high-quality, SEO-optimized content and a well-structured funnel, you can attract quality traffic and achieve affiliate marketing success. Start small, stay consistent, and watch your channel grow. The journey to becoming a successful affiliate in the trading world is challenging but incredibly rewarding. Good luck!

    Updated: June 27, 2024

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