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Working with video content in 2024
Let’s start with some great news: editing videos in 2024 is super easy. There’s a ton of software out there that costs very little (or nothing at all), and you can master it in literally an hour.
Now, the slightly less great news: you still have to pick the right software from a gazillion options and learn how to use it. But don’t worry, we did all the dirty work for you!
Why choose video content over text and static ads?
If you’ve been avoiding video content because you don’t know how to edit, here are some fun stats to change your mind:
- Retention boost. Viewers remember 95% of a video’s message, compared to just 10% of what they read.
- Memorable impact. 80% of viewers can recall a video they watched in the past month. Text is much less memorable.
- Mobile domination. Video traffic makes up around 70% of all mobile data traffic.
- Click magnet. A call-to-action with a video gets 380% more clicks than plain text.
- Ad attraction. Viewers are 27 times more likely to click on an online video ad than a standard banner ad.
- Sharing power. Social video generates 1200% more shares than both text and image content.
Comparison of the top video editing software
Until recently, video editors had to buy software like Adobe After Effects, Sony Vegas, or Premier Pro. These are still very powerful in terms of functionality, but now even professional editors are switching to free software.
Why? Free software is also very powerful in terms of functionality, but they are easier to use and, well, cost $0.
So, we’re focusing on two popular programs: DaVinci Resolve and CapCut.
At a glance comparison
We rated both programs on various parameters on a scale from 1 to 10, highlighting their best 🔥 and worst 👎 characteristics:
| Functionality | CapCut | DaVinci |
| Learning curve | 10 | 8 |
| Ease of use | 10 | 8 |
| Pricing | Free, paid version $8/month | Free, $$295 one-time license fee |
| Animations | 🔥 10 | 7 |
| Color correction | 8 | 🔥 10 |
| Sound editing | 👎 6 | 10 |
| Captions | 🔥 10 | 👎 3 |
| Advanced features | 6 | 🔥 10 |
| Mobile friendliness | 10 | 7 |
| Export | 7 | 10 |
| Performance speed | 10 | 9 |
Detailed comparison
Looking ahead, let’s put it this way: both DaVinci and CapCut are excellent video editors. You can’t go wrong by choosing either of them. But still, the choice will depend on your content type and objectives.
Let’s take a closer look.
Learning & using
CapCut is the easiest to use with a simplified user experience and menus, plus a lot of in-built ready-made templates.
Davinci is more complex with many features and a longer learning time. If CapCut takes an hour, DaVinci will take a day. But if you’re not a newbie, it will be fairly easy too.
Pricing
Both DaVinci and CapCut offer free versions with no time limits. While you can unlock additional features with paid versions, the free versions cover all necessary functions, and the paid features are not essential for most use cases.
Animation
Animating in CapCut is like playing with a really fun toy. It’s easy, it’s cool, and it comes with a great built-in library of transitions and animations, making it perfect for beginners who want to jazz up their videos without much hassle.
DaVinci, on the other hand, is for those who want to get a bit more hands-on. You can create and save advanced templates, but it doesn’t have the same extensive ready-made library as CapCut. So, if you’re just starting out and want to save time with pre-made solutions, CapCut is your go-to.
Color Correction
DaVinci is the reigning champ of color correction — think Hollywood-level tools right at your fingertips. It’s the best software out there for tweaking colors to perfection.
CapCut isn’t bad either. It offers four color correction options, which aren’t as advanced as DaVinci’s but still pretty solid, especially if you’re not a complete beginner.
Sound Editing
Sound editing in CapCut is like trying to paint with a toothbrush — limited and frustrating. The free version offers basic loudness normalization and noise reduction.
The waveforms are pretty small 🤏, which complicates keyframing. If your audio is perfect from the get-go, you’re fine. Otherwise, prepare to spend some extra time on sound editing.
DaVinci, however, is a dream. It offers a dedicated audio track that you can stretch and manipulate to your heart’s content, making keyframing a breeze. The visibility is top-notch, speeding up your editing process. DaVinci’s audio tab is an entire playground for advanced sound editing, putting CapCut to shame.
Captions
CapCut takes the crown for captions. Its library of automated, stylish captions is top-tier.
DaVinci? Not so much. The free version doesn’t support automated captions at all, which is a bummer considering how many people watch videos on mute.
Advanced features
Both CapCut and DaVinci boast some impressive advanced features. CapCut, for instance, offers an Interactive Viewer, letting you drag elements around the screen for perfect positioning — something DaVinci lacks.
Plus, CapCut’s auto cutout feature is magical, removing backgrounds without a green screen, and the Relight option can adjust lighting to fix unwanted shadows.
DaVinci, on the other hand, is packed with advanced features across multiple tabs, catering to every step of your editing process. From editing effects and color correction to audio tweaks and export settings, DaVinci’s customization options are vast and powerful.
Mobile friendliness
CapCut is everywhere — desktop, tablet, phone, web browser. Its mobile app is fantastic for quick videos and reels.
DaVinci is a desktop and no mobile app, although there’s an iPad app.
Export
CapCut’s export options are, well, basic. It’s good enough for social media videos but falls short with videos over 15 minutes.
DaVinci excels here, offering great customization and cool presets for different platforms like YouTube, TikTok, etc. There are no time limitations, yet the quality restriction in the free version is 4K.
Performance speed
CapCut is a speed demon. It handles multiple tracks and graphics effortlessly, and exporting is a breeze.
DaVinci, while powerful, can lag with multiple tracks in the free version, making it a bit slower than CapCut.
Verdict
CapCut: Best for beginners and simple social media videos with cool graphics and automated captions.
DaVinci: Ideal for experienced editors looking for modern solutions for bigger projects with Hollywood-level color editing and extensive customization options.
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